2026 State of the Company

Five Years
of Building

The Next Five Begin Now
July 2026 · Confidential Owner Report
A letter to our owners

Five years ago, CERA opened with a simple belief.

Build a restaurant worthy of becoming something much larger.

Not just another sandwich shop. Not just another place to grab lunch. A company built on craftsmanship, hospitality, integrity, and purpose.

Today, as we celebrate five years in business, it feels like the right moment to pause — not because we've arrived, but because we're entering the next chapter.

The shift
From proving the concept to building the company.

This report is not simply a look back. It is a snapshot of where CERA stands today and the foundation being built for what comes next.

Five years of progress

From $12,549 in our opening month to a company on pace to exceed $1.3M.

$173K
2021
$617K
2022
$867K
2023
$1.0M+
2024
$1.1M+
2025
$1.3M+
2026

2026 shown as current forecast / pace.

This did not happen because of one lucky break. It happened because every year, we made the business stronger than it was the year before.

June closed at $132,615—surpassing June 2025 ($112,230) and our previous all-time monthly sales record of $116,505, set in July 2025.

Preparing to scale

The last year has been about building infrastructure.

These were not isolated projects. They were investments in repeatability, visibility, reach, and brand strength.

Nov

New Website

A stronger digital foundation and clearer guest experience.

Jan

Back Office

Inventory, purchasing, COGS, and better decision visibility.

Mar

Toast + App

New POS, mobile app, online ordering, and catering platform.

Apr

Expanded Hours

Testing broader demand and operating capacity.

May

Social Media

More consistent storytelling and brand presence.

Jul

Brand Refresh

A refined identity for the next generation of CERA.

Every investment had one purpose: scalability.
CERA by the numbers

A stronger business, not just a larger one.

$1.3M+Revenue pace
15,717Guests served Mar 1–Jun 28
$25.79Average check
8,395Rewards members
50.56%Online ordering
19.8%Catering sales mix
33,500 lbsComposted since opening
4.8★+Major platforms

Sales milestones

Largest catering order$2,177.80
Largest sales day$7,448.57
Largest sales week$32,079.85
Record sales month$132,615

Guest reputation

Google4.8 · 131
DoorDash4.8 · 1,000+
Uber Eats4.8 · 85
Yelp4.8 · 85
ezCater5.0 · 56
Built different

Crafted to Crave.
Made with Purpose.

CERA's growth has never been only about sales. The business is built around a specific promise: food people crave, made with care, intention, and standards that matter.

01

More Craft

Scratch sauces, house preparation, fermentation, wood fire, and food that tastes like someone cared.

02

More Flavor

Globally inspired, bold, specific, and memorable — not generic fast casual.

03

More Care

Sourcing, sustainability, composting, guest trust, and purpose beyond the transaction.

The business we built

CERA has matured from a restaurant into a scalable platform.

2021

Opening year

One restaurant. Startup systems. A new concept. Limited data. A brand still being discovered.

$12,549

Opening month sales

2026

Today

A $1.3M+ revenue pace, loyalty ecosystem, mobile app, online ordering, catering platform, COGS visibility, expanded hours, and brand refresh.

$1.3M+

Projected annual pace

Financial foundation

Building a stronger financial foundation for growth.

Over the past twelve months, our focus has extended well beyond growing sales. We've been strengthening the financial foundation, operational infrastructure, and financial model of the company so we're prepared to scale from a position of strength.

Restructured and/or retired more than $175,000 in debt.
Five years after opening, we've repaid approximately 50% of our original SBA startup loan.
Menu engineering, portion optimization, pricing, and purchasing initiatives continue moving food cost toward our long-term 30% COGS target.
June labor finished at approximately 28.5%, including management, payroll burden, and owner vehicle and phone stipends.
With Todd overseeing our financial roadmap, we're beginning to see the returns from these efforts.

As we continue refining our financial model through the remainder of this year, our objective is consistent profitability that can internally support future growth.

We'll review profitability, our financial roadmap, and long-term capital strategy in greater detail during our ownership meeting.

The road ahead

The first five years proved CERA could work. The next five are about how far it can go.

2026–2027

Location #2

Open CERA's second restaurant while continuing to strengthen Portland as the flagship.

BY JULY 2029

Four Restaurants

Operate four successful CERA restaurants with stronger leadership and repeatable systems.

TOWARD 2031

5–10 Location Pipeline

Build the leadership, systems, infrastructure, and development pipeline to support continued regional growth.

Growth has always been part of the vision. Building a company worthy of that growth has been the mission.
Growing together

As the company evolves, ownership should become more intentional.

Not through additional obligations. Not because everyone contributes in the same way. Because companies become stronger when their owners remain informed, engaged, and connected to where the business is headed.

Quarterly ownership meetings
Financial and operational review
Expansion and site pipeline updates
Strategic discussion and governance
Introductions, expertise, and relationships
Long-term stewardship of the brand
Five-Year Ownership Summit

Let's get together to celebrate the first five years and begin shaping the next five.

Over the next few weeks, we'd like to bring everyone together for a focused ownership summit.

First-half performance
Second-half outlook
Expansion roadmap
Leadership development
Organizational structure
Governance and open discussion

Five years ago, we asked:
Can CERA succeed?

Today, we're asking a different question.

How far can CERA go?